Potter's Crackers & Crisps


Potter’s whole grain, handmade, crackers, crisps and oysters are produced with locally sourced whole-wheat flour and local milk and butter in Madison, Wisconsin.

Most of the produce we use comes from small, local farms. Potter’s offers 7 year-round varieties of crackers, 4 crisps and 4 oyster flavors to fulfill all your cracker needs!


Potter’s Crackers are made by Potters Organics, LLC. The company was started by Peter Potter Weber and his mom, Nancy Potter, in 2006. Pete is a food science graduate of the University of Wisconsin and Nancy previously owned the New Glarus Bakery (New Glarus, WI) for 25 years. The two of them saw the specialty cheese industry in Wisconsin exploding with exceptional cheeses and no deserving cracker to accompany them. They combined their passion for good food to make a cracker that truly delivers the flavors of Wisconsin.